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Digital Marketing Certificate Level 2 (Online) (TQUK)

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LOCATION & START DATE
Unknown - as required
LEVEL
Level 2 Levels Explained
DURATION
12 weeks
LEARNING AREA
Business School Find out more
ATTENDANCE
Distance Learning

Digital Marketing Certificate Level 2 (Online) (TQUK)

Digital Marketing Courses The Level 2 Digital Marketing course is a great opportunity for those who wish to develop their knowledge and understanding of Digital Marketing. You will learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns.

What you will learn

Unit 1: Social Media for Business
Section 1: Understanding the range of social media platforms available for use by business
Section 2: Knowing how to use social media platforms to engage an audience
Section 3: Understanding the role of social media in building brand reputation


Unit 2: Email as a Promotional Tool for Business
Section 1: Understanding how email campaigns can help businesses reach and engage their audience
Section 2: Planning an email campaign
Section 3: Understanding the role of data protection regulations when implementing email campaigns


Unit 3: Digital Marketing Review
Section 1: Understanding the role of digital marketing
Section 2: Knowing how to review the effectiveness of digital marketing
Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews


Unit 4: Understanding Search Engine Optimisation for Business
Section 1: Understanding the principles of Search Engine Optimisation (SEO)
Section 2: Knowing how Search Engine Optimisation benefits business
Section 3: Knowing how to use Search Engine Optimisation to benefit a business


Unit 5: Digital Marketing for Business
Section 1: Understanding the role of digital marketing in business
Section 2: Understanding how digital promotion is achieved
Section 3: Producing a plan to promote a business through digital channels
Section 4: Knowing how to use online presence to raise funds and cut costs

Assessment

The qualification is assessed by internally set and marked assessments subject to external quality assurance. Where indicated in the unit specifications, assessment must meet the requirements of the identified assessment strategy/principles. Materials for internal assessment must be submitted to The Equal Platform for approval prior to use and must be mapped to the relevant unit, learning outcome and assessment criteria. All learning outcomes must be met to achieve a Pass – there is no grading.

Progression

• Level 3 Award in Marketing Principles
• Level 3 Certificate in Marketing
• Level 3 Diploma in Digital Marketing
• Level 4 Business management

Unknown

Unit 1: Social Media for Business
Section 1: Understanding the range of social media platforms available for use by business
Section 2: Knowing how to use social media platforms to engage an audience
Section 3: Understanding the role of social media in building brand reputation


Unit 2: Email as a Promotional Tool for Business
Section 1: Understanding how email campaigns can help businesses reach and engage their audience
Section 2: Planning an email campaign
Section 3: Understanding the role of data protection regulations when implementing email campaigns


Unit 3: Digital Marketing Review
Section 1: Understanding the role of digital marketing
Section 2: Knowing how to review the effectiveness of digital marketing
Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews


Unit 4: Understanding Search Engine Optimisation for Business
Section 1: Understanding the principles of Search Engine Optimisation (SEO)
Section 2: Knowing how Search Engine Optimisation benefits business
Section 3: Knowing how to use Search Engine Optimisation to benefit a business


Unit 5: Digital Marketing for Business
Section 1: Understanding the role of digital marketing in business
Section 2: Understanding how digital promotion is achieved
Section 3: Producing a plan to promote a business through digital channels
Section 4: Knowing how to use online presence to raise funds and cut costs

The qualification is assessed by internally set and marked assessments subject to external quality assurance. Where indicated in the unit specifications, assessment must meet the requirements of the identified assessment strategy/principles. Materials for internal assessment must be submitted to The Equal Platform for approval prior to use and must be mapped to the relevant unit, learning outcome and assessment criteria. All learning outcomes must be met to achieve a Pass – there is no grading.

• Level 3 Award in Marketing Principles • Level 3 Certificate in Marketing • Level 3 Diploma in Digital Marketing • Level 4 Business management

Unknown

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What next?

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Dates & Locations

Adult Employer Training
  • Location - Unknown
  • Start Date - As required

  • Tuition Fees: £0.00*
            
    *Please note - Fees apply to adults and HE students only. Only the most common fees scenario is shown. Actual fees may vary depending on your personal situation. Please contact us for further information.

    MORE INFORMATION ON FINANCIAL SUPPORT
    Information for ages 19+
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Course Code 13832-OTH-24

Courses listed on this website are indicative of the subject, nature and level of study. The College reserves the right to alter specific qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on personal funding eligibility. The Cornwall College Group reserves the right to withdraw any course listed at any time.

Digital Marketing Certificate Level 2 (Online) (TQUK) Level 2 Unknown https://www.cornwall.ac.uk/wp-content/uploads/2023/01/digial-marketing-course.jpg Business, DigitalMarketing, Marketing, TQUK, Online