Bicton College
Open Event at Bicton College
- 18 Jan 25
- 26 Apr 25
Resolution Realisation: Promoting your business on social media
LOCATION & START DATE
Cornwall College St Austell - 18 January 2025
Cornwall College St Austell - 18 January 2025
DURATION
4 weeks
4 weeks
ATTENDANCE
Full-time
Full-time
Course information
This practical course is designed to help small business owners and entrepreneurs to master the essentials of promotion and social media engagement. Over four interactive sessions, you’ll learn how to promote your business, create engaging content, and strategically use social media platforms to connect with your audience and grow your reach.
Key Takeaways
• Social media profiles optimised for growth
• Practical skills to create compelling content and plan campaigns
• A clear strategy to effectively promote your business
• Confidence to connect with your audience online
This course is ideal for small business owners, freelancers, and entrepreneurs who want to establish or improve their social media presence to drive business growth.
By the end of this course, you’ll have the tools and knowledge to confidently promote your business on social media.
Identifying Your Business's Unique Selling Points
• Learn how to define what sets your business apart from competitors and how to communicate this effectively.
Understanding Your Target Audience
• Discover how to identify and understand your audience’s needs, preferences, and behaviours to tailor your promotion efforts.
Optimising Social Media Profiles
• Gain the skills to set up and optimise your social media profiles for maximum visibility and engagement.
Creating Engaging Content
• Learn how to create visually appealing, on-brand content, including images, videos, and captions that capture attention and drive interaction.
Planning a Content Calendar
• Understand how to organise and plan your content in advance for consistent, timely posts across social media platforms.
Using Hashtags and Trends
• Learn how to leverage hashtags and trending topics to increase visibility and attract a larger audience.
Paid Social Media Campaigns
• Gain a basic understanding of running paid social media ads and promotions to further extend your reach and drive business results.
Analysing Social Media Insights
• Learn how to track and measure the performance of your posts and campaigns using analytics tools to refine your strategies.
Increasing Engagement and Growing Your Audience
• Discover effective techniques for building a loyal and engaged following on social media to support your business growth.
• Learn how to define what sets your business apart from competitors and how to communicate this effectively.
Understanding Your Target Audience
• Discover how to identify and understand your audience’s needs, preferences, and behaviours to tailor your promotion efforts.
Optimising Social Media Profiles
• Gain the skills to set up and optimise your social media profiles for maximum visibility and engagement.
Creating Engaging Content
• Learn how to create visually appealing, on-brand content, including images, videos, and captions that capture attention and drive interaction.
Planning a Content Calendar
• Understand how to organise and plan your content in advance for consistent, timely posts across social media platforms.
Using Hashtags and Trends
• Learn how to leverage hashtags and trending topics to increase visibility and attract a larger audience.
Paid Social Media Campaigns
• Gain a basic understanding of running paid social media ads and promotions to further extend your reach and drive business results.
Analysing Social Media Insights
• Learn how to track and measure the performance of your posts and campaigns using analytics tools to refine your strategies.
Increasing Engagement and Growing Your Audience
• Discover effective techniques for building a loyal and engaged following on social media to support your business growth.
• UAL Level 3 Diploma and Extended Diploma in Creative Media Production & Technology
• Level 3 Photography – Creative – Commercial
• Access to HE Diploma (Creative Arts)
• Level 3 Photography – Creative – Commercial
• Access to HE Diploma (Creative Arts)
Cornwall College St Austell
Set at the top of St Austell, with incredible views over the bay, our campus boasts ground-breaking facilities and exceptional student spaces. The Keay Theatre area plays host to our famous Altitude Dance Academy and performing arts, while our award-winning student restaurant Cloisters is recognised as one of the best in the country. Brand new electric vehicle training labs set within our modern construction and engineering buildings showcase just some of the incredible opportunities for people in St Austell and beyond.
Read more on the exciting developments at St Austell & Camborne
Find out more about our St Austell campus
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Start your application
| Course type | Adult Leisure and Professional |
| Apply now | |
| For individuals with an income over £32,000, there is a nominal fee. ( Tuition Fees: £18.00 ).
Financial support for ages 19+ |
|
Course Code 15217-STA-24
Courses listed on this website are indicative of the subject, nature and level of study. The College reserves the right to alter specific qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on personal funding eligibility. The Cornwall College Group reserves the right to withdraw any course listed at any time.
Resolution Realisation: Promoting your business on social media
Level 1
Cornwall College St Austell
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